what is seo?
SEO stands for “search engine optimization.” It is a technique or a process of getting traffic from organic, editorial or natural search results on search engines. To know more about the question What is SEO? go ahead and read the complete article.
The major search engines like Google, Bing and Yahoo have got their primary search results, where web pages and other content such as videos or local listings are shown and will be ranked based on what the search engine considers most relevant to their users.
Benefits of Search Engine Optimization
This will be a great advantage for any blogger or a business owner who wants to reach more people and have their products or content seen. In order to do this, you need to indulge your mind in the science and algorithm of how to write your content such that Google, Yahoo, Bing or any search engine indexes and ranks your content higher.
When your content is more visible online there is a greater chance to find leads, get fans and gain loyal supporters. As a writer or content creator, it is an opportunity that you would not want to miss
Search Engine Optimization writing tips for beginners
As a creative and unique writer, you may get an idea of What is SEO and tailoring a piece of content written to rank it well online.
Your goal should always be to create great content that is relevant to your audience. If you have written a blog post or a web material solely to mine the internet, Google or any other search engine will pick it up.
This will be your challenge as a writer is to find the balance between great content and leveraging off the science behind SEO.
Keywords are ideas or topics that define what your content is all about. In terms of ‘What is SEO’, they’re the words and phrases that searchers enter into search engines, also known as “search queries.” If you are writing about any subject, what helps to frame it nicely from an SEO perspective is the use of keywords.
Basically keywords are of two types, such as: Short-tail keywords and Long-tail keywords. An optimized post consists of both long and short-tailed keywords.
Short- tail Keywords
As the name suggests a short-tail keyword is a short word. For example, the word ‘technology’ is a short-tail keyword.
A long-tail keyword is generally made up of a phrase or sometimes a question that people would post on the internet. Example of a long-tail keyword: ‘How to rank website in Google’. In a long-tail keyword phrases or questions that people are frequently searching for will appear together.
Part of the Search Engine Optimization writing process involves getting clear about the subject or a topic what you would like to communicate to your audience. Then, putting pen to paper and doing critical keyword research.
You can always make use of the Google AdWords Keyword Planner tool which will assist you in finding keywords and phrases.
When it comes to “Search Engine Optimization writing”, always make sure that your material is readable. What does this mean for a creative writer or author? Each of us may argue that our content should be readable, but in the world of Search Engine Optimization readability refers to the following things:
- Reading Ease
- Grade Level
The material what you write should be short, crisp and follow an active tone of voice. There are a number of free online tools for readability that you can make use while writing your content. The most frequently used ones are the Flesch-Kincaid Readability formula and Readability.io
SEO Optimized Titles
Adding an Effective Title is everything when it comes to writing content that is optimized for the engines of Google. Blog titles which contain the following elements usually do better:
- Numbered Lists
- Reader Addressing Posts
- Title starting with ‘How to’
- Blogs that answer questions
One of the hallmarks of a good blog post is that it contains backlinks. Essentially these are posts that link to sites of authority on the subject of your blog post. If you are adding backlinks to your blog post try to link to sites that are reputable.
As much as it may seem tempting to buy backlinks, rather than going with the links that are relevant to your content.
Search Engine Optimization Tools
If you would like to remain on top of your game in the SEO writing space, here are some useful ways which can help you.
Search Engine Optimization Tools that you can make use of while Blogging
1. Coschedule Headline Analyzer
The CoSchedule Headline Analyzer will analyse your blog title and give you a rating based on word balance, emotional value and power. It will also give you feedback on readability, structure, grammar, and sentiment.
2. Blog Title Generator by SEOPresser.com
Sometimes you know what you want to write about but it is the angle that needs refining. A tool such as the Blog Title Generator will help you in this regard.
Finally, I hope the article about “What is SEO” gave you the basic idea of Search Engine optimization. Please feel free to comment your views on it.